Annual Conferences


  • 21 JANUARY 2014

Event Description

The 4th Future Media Lab. conference took place on 21 January 2014 in The Panoramic Hall at The Square in Brussels. This conference, titled “The Future of Content: Innovations in professional journalistic and media content creation, dissemination and consumption“, was a half-day event that included keynote addresses, panel discussions, and an interactive session (World Café format). Approximately 130 politicians, media experts, journalists, publishers, and other key industry professionals joined the event to kick off a debate about the future of professional journalistic content.





Registration & Networking Breakfast


Opening Panel of Director Generals on “The Future of Content” // moderated by Christoph Keese, Axel Springer

Robert Madelin// DG CONNECT // European Commission

Xavier Prats Monné// incoming DG EAC // European Commission

Rik De Nolf // CEO // Roularta Media (B) and Group Express Roularta (F)


Keynote: Technology drives media innovation // Paul Lee // Keystone Solutions // USA

To see Paul Lee’s presentation as a pdf, click here.


Moderated Debates: The business model question // moderated by Christophe Leclercq //

During this part of the programme, the moderator will interview four experts to kick-off a debate on the business model question. In the first part he will focus on media innovation and in the second part on revenue models, with the aim of provoking similar debates among the conference participants. The debates are meant to present new or alternative ideas about future media business models in a critical way.

1st part – Media innovation in a converging media world

2nd part – Revenue models in a converging media world


Networking Coffee Break


Thoughtleaders Module: interactive workshops // World Café format facilitated by iMinds Media // moderated by Martijn Bal // iMinds Media

How will professional journalism be funded in the future? (focus tables on: commercial funding (advertising); public funding; creative funding (i.e. crowdfunding, donor organisations); innovative revenue models) // Expert teams meet with their hosts in small working groups. Outcome of these working groups will be presented to the audience after the workshop session and will be picked up by the concluding panel.

To read the wrap-up of this workshop, by Tom Evens, please click here.


Networking Coffee Break


Political Keynote “The Future of Media in Europe” // MEP Nadja Hirsch

To read the speech by Nadja Hirsch, please click here.


Expert Debate: Innovation in content creation // moderated by Bertrand Pecquerie // Global Editors Network

The concluding debates will be formatted similarly to the earlier debates, with one moderator and two experts per round. Each round will include questions related to innovations in journalism, bringing into play the outcomes of the workshop sessions. The idea for the expert debates is to leave participants thinking critically about the topics discussed throughout the day, with an aim to provide a balanced view of the current and future media landscape.


Closing of the day // Barry McIlheney // Chief Executive, PPA (UK) // Board Member, EMMA (BE)


Networking lunch



You can also find a list of the speakers, panelists and moderators here.

Future Media Lab - video report [Creative Media Days 2012]



Supporting Organizations | Media Partners