In the digital era, accessing content and information has never appeared so easy. Digital platforms – such as news aggregators, search engines, app stores, and social media – increasingly help people to find, navigate, rank, organize, select, share, and access information online. They have the potential to transform – and are already changing – the consumption of media content and the way in which citizens can engage with politics and society.


Annual Conferences


  • 29 FEBRUARY 2012

Event Description

The European Magazine Media Association presented the Future Media Lab. think-tank for the first time during the European Magazine Media Night in Brussels, in February 2012. The first session of the Future Media Lab. took place on 29 February 2012, and included keynote presentations, panel discussions and workshop sessions, which were organized via the World Café Format.


The following presentations have been made available by the presentors.

“Lean Back 2.0″
by Andrew Rashbass, CEO of the Economist Group: Click here

“Changing Media Consumption Patterns”
by Arendo Joustra, Editor-in-chief of Elsevier magazine: Click here

“Trends in Media Consumption”
by Valérie-Ann Bleyen, VUB (who unfortunately wasn’t able to present during the event, but has made her presentation available): Click here

“Don Draper Facebook Timeline”
by Karla Geci, Facebook: Click here

“Role of Magazines in the Media Landscape”
by Marco Eikelenboom, Sappi Fine Paper Europe: Click here

FML 2012


8:30 - 9:00

Registration and networking breakfast

9:00 - 9:10

Welcome and introduction

9:10 - 9:30

Future of Magazines and the Magazine of the Future Juan Senor, Innovation-Media Consulting, UK

9:30 - 10:30

Kick-off Panels

10:30 - 10:50

Networking coffee break

10:50 - 12:20

Open Space Workshop

12:20 - 13:30

Presentation of workshop outcome / conclusion / next steps


Networking lunch

Panel 1

Media Consumption Pattern with Arendo Joustra (Elsevier magazine), Sidharth Jayant (Samsung) and Dr. Valérie-Ann Bleyen (VUB)

Panel 2

Vision for tomorrow‘s media landscape with Karla Geci (Facebook), Marco Eikelenboom (Sappi Fine Paper Europe), and Christoph Keese (Axel Springer Verlag)

Supporting Organizations | Media Partners