FML Blog

19 Feb 16 0

In this week's news round-up, Filip looks how publishers cooperate to tackle adblocking, how Time Inc. and BuzzFeed see data and if messaging apps are the future of news

18 Aug 15 0

Want to learn about two examples of successful magazine marketing strategies? Check out the summary of two articles: the building of the brand ELLE and the New Yorker’s paid content approach. The first case study is a summary of an article written by François Coruzzi, the CEO of ELLE International Media Licenses at Lagardère Active, which was originally published in the 2014/2015 EMMA Magazine. The second, is a summary of an article from the FIPP Report Global Digital Revenue Trends 2015, written by Monica Ray, Executive Vice-President for Consumer Marketing at Condé Nast.