EMMA Press Kit

EMMA, the European Magazine Media Association, represents Europe’s magazine media sector, which is enjoyed by millions of consumers on various platforms, encompassing both print and digital formats. EMMA represents 15,000 publishing houses, publishing 50,000 magazine titles across Europe in print and digital. For more information, visit www.magazinemedia.eu.

The president

Auke Visser is President of EMMA and has held the position since October 2014. He brings to EMMA years of publishing experience of working in Europe's publishing sector.

Prior to joining EMMA, Auke was the marketing manager of various magazines for the Dutch media company VNU and CEO of the VNU publishing company De Geïllustreerde Pers and the ad sales company Admedia. The magazine division of VNU was sold in 2001 to Sanoma WSOY.

Following his role as publishing director of all Dutch magazines of Sanoma Magazines NL, Auke was appointed as CEO of Sanoma Men's Magazines. He spent 17 years as the President of the Dutch Magazine Publishing Association (NUV). Auke was also actively involved in EMMA as Vice-Chairman of its Corporate Advisory Group between 2008 and 2013.








EMMA represents the interests of:

  • Over 15,000 publishers of magazine media throughout Europe (the vast majority being small- and medium-sized enterprises)
  • Over 50,000 magazine titles in print and digital across Europe, reaching on average 80% of European adults
  • The 360 million Europeans who read magazines on a regular, consistent basis

Europe’s magazine sector:

  • Sells over 20 billion copies of magazines in Europe every year
  • Has combined annual revenues in excess of €40 billion
  • Employs nearly 200,000 EU citizens and a multiple of that figure is involved in the related advertising, distribution, printing, design and paper manufacturing industries

Press contact:

Karin Fleming

+32 2 536 06 07


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The Executive Director

Max von Abendroth joined EMMA in January 2005 as Director of Communications and Sustainability. He became Executive Director of EMMA in September 2009. Previously, he worked at the German Association of Magazine Publishers, VDZ. He is the initiator of the Future Media Lab. (www.futuremedialab.info).

Max holds a degree in Economics and Business Administration from Witten/Herdecke University, Germany.

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