Please find here some of the latest relevant media studies that are publicly available:
Lean-back 2.0 – an outlook to tomorrow’s media by Andrew Rashbass, CEO of the Economist Group, February 2012
Andrew Rashbass, chief executive of The Economist Group, on the impact that e-readers and tablets have had on reader behaviour, creating a ’lean-back’ approach which demands an entirely new way of thinking from media companies. Digital is not a zero-sum game, he suggests, it is a huge growth opportunity. This presentation includes a wide range of interesting statistics and statements on the future of media consumption.
Connected Europe: How Smartphones and Tablets are Shifting Media Consumption, by ComScore, January 2012
As illustrated in this report, today’s digital environment is rapidly evolving in Europe, driven by the proliferation of devices people use to consume content at home, at work and on-the-go. Not too long ago, European consumers depended solely on their desktop computer or laptop to connect to the internet. Today, a growing number of consumers are likely to access a variety of digital content across a multitude of devices on a daily basis.
Digital Life, by TNS, November 2011
The largest global study into people’s attitudes and behaviours online. It’s only once you find out what makes one digital consumer tick and the other tock, that you are able to segment the worlds online population into 6 distinct groups of people – 6 digital lifestyles that go beyond simple behaviour to represent all the different ways in which people interact with the Internet.
MPA study: consumers’ engagement with digital magazines
MPA – The American Association of Magazine Media has issued “The Magazine Mobile Reader,” the first study to exclusively examine the attitudes and behaviours of a select group of consumers: tablet and e-reader owners who read app-based magazines on those devices. The study, conducted by independent research firm Affinity for MPA, sheds light on US consumers’ engagement with digital magazines, their preferences for newsstand and digital edition functionality, and their views on digital commerce.
PPA study on readers reactions on editorial and advertising: Magnify
PPA’s Magnify study interviewed more than 18.000 respondents in 2011. The results of this study provide an unrivalled understanding into how magazines are consumed and highlights the amazing power of magazines to not only engage consumers but drive action as a result of exposure.
Study on the use of tablets in the US market
According to a study by the PEW Research Center’s Project for Excellence in Journalism in collaboration with The Economist Group, “11% of US adults own a tablet computer of some kind”. This has consequences on the consumption of news in the US market.More than half of the tablet users read news every day on this device, and 30% of tablet users say that they spend more time on reading news since they have a tablet. On the other hand, the study says also that the revenue potential for news on the tablet may be limited:
How can social media help traditional media?
The media landscape has changed dramatically over the past years with traditional media now supplemented by social media. This new media landscape is not well understood with respect to (a) the impact of social and traditional media on marketing performance, (b) how these media types influence each other and (c) the mechanisms through which they affect marketing outcomes. This INSEAD study provides you with some insights on how social media and traditional media complement each other regarding the marketing performance.
UK study: digital natives read more print than average adult
The entire group of Technophiles have a repertoire of around 25 different newspapers and magazines, compared to an average of 17. While more online and reading print, they are average to light consumers of commercial TV and radio. The smart phone users among the Technophiles are also above average users of print, with higher readership among titles such as The Economist, GQ and The Independent. While readership habits and preferences are certainly changing, NRS shows how the most active users of technology and mobile devices remain keen readers of newspapers and magazines.