Research

Print swings and sings in the new Innovations in Magazine Media Report. It covers everything from advertising innovation, social commerce, e-singles, a magazine published as a poster and one with a playable video game cover, to new skill sets for publishers and a magazine as amplifier.
(2013, FIPP)

 

The 2012/2013 Factbook includes more than 100 pages of research and facts about magazine media. This newest version of the Factbook is not only informative, but inspiring. We look forward to what lies ahead, and taking on challenges and seizing opportunities together.
(2012-2013, FIPP)

 

The 18th edition of FIPP World Magazine Trends 2012-13, covering 54 countries, is a unique magazine industry reference with key industry data on a global, regional and country-by-country basis for the consumer and B2B magazine media business. Chapters include: magazine circulation revenues, share of adspend, number of magazine titles, number of copies sold, revenue sources and sales distribution breakdown. Digital data includes internet penetration and mobile penetration, plus e-reader and magazine website listings (where available).
(2012-2013, FIPP)

 

The FIPP Proof of Performance (POP) Research Report covers a variety of topics, including consumers use of print magazines and the impact it has, as well as creative formats for print ads. It also covers magazines in the digital format, their usage and impact.
(2012, FIPP)

 

The Mobile Shift: How connected devices are changing consumer attitudes and behaviour. A research on consumers as digital omnivores.
(2013, Hesham Al-Jehani, Product Manager Mobile, Europe)

 

 

The first ever edition of the FIPP World Digital Media Factbook features more than 500 data sets from more than 65 major research companies from around the world. It gives an overview of the magazine landscape in print and digital revenue and usership patterns, and identifies opportunities for new revenues. It also showcases innovative magazines companies and their winning digital strategies in a series of case studies.
(20 September 2012, FIPP)

 

Connected Europe: How Smartphones and Tablets are Shifting Media Consumption. Today’s digital environment is rapidly evolving in Europe, driven by the proliferation of devices people use to consume content at home, at work and on-the-go. Not too long ago, European consumers depended solely on their desktop computer or laptop to connect to the internet. Today, a growing number of consumers are likely to access a variety of digital content across a multitude of devices on a daily basis.
(2012, ComScore)

 

Magazine Media Readers and Tablets is a benchmark study among consumers who read the digital editions of magazines via mobile apps designed for tablets and eReaders.
(2012, MPA)

 

 

A new era in Publishing – Embracing the opportunity through Apple Newsstand. Newsstand brings new audiences, opportunities, profiles, engagement, in comparisons with print audiences.
A study into how the company’s audiences react with Apple’s Newsstand. The research equips future insights and understanding of our audiences on this platform.
(2012, Simon Wainwright, Insight Director, Future PLC)

 

RFID Research: Magazine reading and attitude to advertising. RFID research on how readers consume magazines and react on advertising.
(2012, Hearst)

 

 

Digital Life is the largest global study into people’s attitudes and behaviours online. It provides recommendations on how to use digital channels to grow your business through a precise understanding of human behaviours and attitudes online.
Based on conversations with over 72,000 people in 60 countries, Digital Life’s size, scale and detail make it the most comprehensive view of consumer attitudes and behaviour online, on a global and local level.
(continuous study since 2010, TNS)

Magna Global Advertising Forecast 2013. For more than 40 years, Magna Global forecasts have been the industry’s leading source for measuring and forecasting advertising revenues. It forecasts media owners’ advertising revenues in the US and around the world through financial analyses of media companies’ public filings, government reports, trade association data and local market expertise. Our report monitors media suppliers’ revenues in 71 markets, including all major countries, representing 95% of the world’s economy.
(2013, Magna Global)

 

Global entertainment and media outlook: 2013-2017. Outlook is a consistent, comprehensive online source of global analysis for consumer and advertising spend. With like-for-like, five-year historical and forecast data across 13 industry segments in 50 countries, the Outlook makes it easy to compare and contrast regional growth rates and consumer and advertising spend. And new this year, we also provide individual country commentary for all segments.
(2013, PwC)

 

Magazines drive efficient sales: guaranteed. Magazine advertising produced sales uplifts for all brands measured, with handsome ROI figures.
From 2009-2011 pilot testing took place on 14 brands, but Meredith decided that they wanted to start guaranteeing sales to their advertisers and a positive ROI. Therefore it was decided that further research would be carried out on 25 Meredith brands, with the goal of proving that magazine advertising works. Sales lifts ranged between 3-36 per cent, and more importantly, every brand showed positive ROI.
(2013, Meredith)

 

Readers love the brand, rather than the medium. Measuring engagement in four major media, and its impact on advertising effect.
(2013, Sanoma Media & Space & TNS)

 

 

Magonomics examines the role of print magazine brands in both driving bonding between advertisers and consumers and influencing, cost efficiently, their purchase behaviour.
Magazines delivered higher ROI than TV, internet or newspapers. Diminishing returns curves demonstrated under-investment in magazines. Magazine budgets had to be doubled (within constant total budget) before magazine ROI dropped to the level of TV’s ROI.
(2012, PPA)

 

The sales effects of magazine advertising. Research on the sales effects of magazine advertising in Belgium, with positive results for printed magazines.
(2012, Sanoma & GFK)

 

 

Pressures and Change in the U.S. Magazine Distribution Channel. A presentation about the pressures and changes in the US magazine distribution channel.
(2012, Distripress)

 

 

Magnify is a comprehensive new PPA study that brings the power of magazine advertising into focus. It explores readers’ reaction to both editorial and advertising from 96 different magazine titles. The study interviewed more than 18,000 respondents in 2011, roughly the same amount of respondents interviewed by NRS over a six month period. The study confirms that magazine readers are not only highly receptive to advertising, but are actually as likely to recall advertising as they are editorial, and that both components solicit a similar level of action as a result of exposure. In short it proves conclusively that magazines offer a highly hospitable advertising environment.
(continuous study since 2011, PPA)

Magazine Media Readers are Social is a benchmark study to explore the impact of social media on the magazine reading experience among traditional print and digital magazine readers (age 18-34) who are social media users. It’s the third in a series of studies by MPA that explore how technology is impacting the magazine reading experience.
(2013, MPA)

Attitudes on Data Protection and Electronic Identity in the EU. This report presents the results of the largest survey ever conducted regarding citizen’s behaviours and attitudes concerning identity management, data protection and privacy. Fieldwork November – December 2010.
(2011, European Commission)

 

The Custometer is a unique Belgian online research module for measuring print magazines and digital magazines readers’ satisfaction.
Find out how readers read and appreciate the medium. How well does the medium fulfill its role? What do readers expect? After the survey, the editor receives not only the scores for his publication, but also, for a certain period, the results of a benchmark in which his results are compared with the scores for other publications once a year. The benchmark improves as more Custometers are completed.
(continuous study since summer 2008, Custo)

How print magazines should proceed into the digital world. A study of print-only magazines which became digital-only. Recommendations for magazine media as they approach the print/digital crossroads.
(2013, Samir Husni, Magazine Innovation Center)

 

 

Think tank L2′s second-annual Digital IQ Index Magazines report benchmarks the digital competence of 80 global magazine brands, looking at 350 data points across five dimensions: Site, Digital Marketing, Social Media, Mobile, and Tablet.
(2012, L2)

 

The TAP (Tablets and Publishing) report is based on new proprietary PPA-commissioned research conducted in partnership with Toluna QuickSurveys and draws from a large selection of international studies to provide publishers and advertisers with one of the most complete overviews of the tablet market and its future potential for magazine media.
The report predicts a surge in digital magazine engagement and identifies a positive correlation between print and tablet readership.
(2012, PPA)

 

The Ipad Eye-tracking Study reveals effects of iPad ads. Readers look more at advertising in an iPad than in a regular print magazine. So reports an eye-tracking study carried out by MRC International for Bonnier AB, Mag+ and News+, Bonnier’s platforms for digital magazines and daily newspapers for tablet computers.
(2011, Bonnier)

Journal of print and media technology research

Individuals using the Internet for reading/downloading online newspapers / news magazines (Eurostat 2002-2012)

Newspaper magazines: saviours of newspapers and magazines?