Future Media Lounge conference: “New privacy rules and their impact on funding a free and independent press in Europe”

EMMA (European Magazine Media Association) and EDAA (European Interactive Digital Advertising Alliance) are organising a Future Media Lounge event, to take place in Brussels on Tuesday, 5 September at the Renaissance Hotel, from 18:00-20:00. The debate “New privacy rules and their impact on funding a free independent Press in Europe?” will be moderated by Karin Massin, CEO of Burson-Marsteller, Belgium.

In a time of regulatory transition where a successful future for the press sector lies in the online environment it is paramount that press publications can fully draw from the advantages of the data-driven economy. The digital era has brought a great amount of free journalistic content, through multiple news outlets, accessible to the consumer.

At the same time, the Commission’s e-privacy proposal sets out to introduce imbalanced and inflexible privacy rules in the digital environment. By laying down barriers to certain technology (third party cookies) and specific funding models (web analytics as well as revenue from online behavioural advertising) the existence of a diverse and accessible online media could be jeopardised.

Speakers include:

  • Marju Lauristin, Member of European Parliament, S&D, Estonia
  • Xavier Bouckaert, CEO Roularta Media Group, Belgium
  • Angela Mills Wade, EDAA Board member and Executive Director of EPC
  • Despina Spanou, Director of Digital Society, Trust and Cybersecurity, DG Connect, European Commission
  • Anna Maria Corazza Bildt, Member of European Parliament, EPP, Sweden
  • Sophie In’t Veld, Member of the European Parliament, ALDE, Netherlands
  • Daniel Dalton, Member of the European Parliament, ECR, United Kingdom
  • Prof. Dr. Christoph Fiedler, Managing Director for European Affairs and Media Policy, VDZ, Germany


The session is an opportunity to spark constructive discussions leading up to pivotal dates in the European Parliament. The Parliaments position on the e-privacy regulation will be determined in a LIBE committee vote on 11 October.


The European Magazine Media Association, is the unique and complete representation of Europe’s magazine media, which is today enjoyed by millions of consumers on various platforms, encompassing both paper and digital formats.


The European Newspaper Publishers’ Association (ENPA) is the largest representative body of newspaper publishers across Europe. ENPA advocates for 14 national associations across 14 European countries, and is a principal interlocutor to the EU institutions and a key driver of media policy debates in the European Union.