EMMA and Agfa Graphics announce strategic partnership

The European Magazine Media Association, the representation of European magazine media, and Agfa Graphics, the world leader in prepress solutions announce the launch of a new strategic partnership.

This partnership allows Agfa Graphics to be close to strategic decision makers in Europe’s magazine sector and follow the developments in the EMMA network in a fast changing business environment. EMMA provides access to business leaders and National Associations across Europe. Agfa Graphics and EMMA will meet regularly to update one another on the latest trends in their respective fields.

As an exclusive strategic partner in the print and digital value chain, Agfa Graphics is an ideal sounding board and provides the EMMA network with insights from the production side. Enlarging EMMA’s views and arguments to the entire value chain, will give EMMA a stronger position in promoting publishers concerns in our contacts with the European institutions.

"Our mission as an industry supplier is to enable printing and graphics professionals to run a profitable business be it with plate technologies, workflow software or with recent innovations like Eversify for mobile publications,” said Guy Desmet, Head of Global Communications and Prepress Marketing at Agfa Graphics. “We look forward to sharing our view on the market dynamics and technology evolution with EMMA and its international network while at the same time learning and understanding wider the challenges of our clients.”

EMMA President Auke Visser says “magazine publishers across Europe welcome the initiative of Agfa Graphics to join forces with the magazine media to promote the interests of publishers vis-à-vis the European institutions. Standing closely together in the print and digital value chain is key in order to make sure that appropriate framework conditions for magazine publishing are maintained.”

After a first cooperation at the EMMA Media Night in 2014, Agfa Graphics joined EMMA on 1 January 2015.

About EMMA

The European Magazine Media Association is a non-profit organization based in Brussels which represents over 15.000 magazine publishers publishing more than 50.000 titles in print and digital across Europe. EMMA’s mission is to promote and protect the interests of publishers of magazine media within the European Union, thus ensuring the long-term survival and prosperity of a free, independent, diverse and vibrant magazine media in the EU. More information:www.magazinemedia.eu

About Agfa Graphics

As the world leader in prepress solutions, Agfa Graphics provides commercial, newspaper and packaging printers with the most extensive range of integrated premedia solutions, from complete computer-to-film/plate systems to digital contract proofing, PDF-/JDF-based workflow automation software and automated mobile publishing solutions. As the world’s largest printing plate assortment provider, Agfa Graphics produces state-of-the-art analog plates as well as thermal, visible-light, and chemistry-free digital plates for different printing applications.

Agfa Graphics has also developed a prominent position in digital printing solutions for sign and display and industrial printing. They are constantly expanding their offering in the growing digital inkjet market. Their digital printing solutions include wide-format inkjet printers for printing posters, banners, signage and displays, textiles and decoration.

Press Contact:

Karin Fleming 
Communications and Administration Officer 
European Magazine Media Association

+32 2 536 06 07