This week's FML news round-up: adblockers, distributed content, mobile strategies and more

This week's Future Media Lab. news round-up covers a lot of interesting points for publishers. In this edition, read about the causes of adblocking, the implementation of native ads, strategies to cope with a rapidly changing content distribution landscape. Not to be missed! 

To read the whole post visit the Future Media Lab. blog. To stay up-to-date on the activities of the Future Media Lab., follow them on Twitter!


For further information contact:

Karin Fleming 
EMMA Communications Manager

+32 2 536 0607


The European Magazine Media Association, is the unique and complete representation of Europe’s magazine media, which is today enjoyed by millions of consumers on various platforms, encompassing both paper and digital formats.

The European Newspaper Publishers’ Association (ENPA) is the largest representative body of newspaper publishers across Europe. ENPA advocates for 14 national associations across 14 European countries, and is a principal interlocutor to the EU institutions and a key driver of media policy debates in the European Union.