TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising

Recently conducted online research shows an icon aimed at providing greater transparency and control over online behavioural advertising (OBA), commonly referred to as interest-based advertising, is improving consumer attitudes towards OBA and growing in awareness. The study of 15 European countries was commissioned by theEuropean Interactive Digital Advertising Alliance (EDAA), a European industry coalition setup to licence the ‘OBA Icon’ to companies involved in Online Behavioural Advertising across Europe andTRUSTe, a leading data privacy management company.

The Commission proposal for an ePrivacy Regulation seriously undermines the economic sustainability of the digital press

Today, the European Commission presented a legislative proposal for an ePrivacy Regulation concerning the respect for private life and personal data in electronic communications and repealing the existing Directive 2002/58/EC (last modified in 2009). Among other things, the proposal introduces new rules governing the use of cookies, which will significantly affect the business model of the digital press.

Protests in Poland over press freedom restrictions

On Friday and Saturday protests against press freedom restrictions resumed in Poland after the ruling Law & Justice (PiS) party pushed through regulations that would limit journalists’ access to the Parliament building as from 1 January. The protests that followed saw opposition MPs block access to the main parliamentary chamber and the forced removal of demonstrators who blocked the building's exits by police. 

Publishers across Europe explain why a publisher's right is essential for their businesses

The proposal by the European Commission to include publishers as rights holders under the EU copyright framework is an historically important step and the necessary precondition for guaranteeing media pluralism as an essential basis for freedom of opinion and democracy in the digital world. Today, European newspaper and magazine publishers are reaching more consumers than ever before, but in spite of investing heavily in adapting their businesses to the realities of the digital environment, publishers still don't have an adequate way to protect their investments.

Celebrating 250 years of press freedom in Sweden

Today, Sweden celebrates the 250th anniversary of the Swedish Press Act. The act, which was the world's first legislation on freedom of expression and freedom of information and constitutes a vital part of Swedish democratic society, states that all citizens have the right to freely seek information. The European Magazine Media Association recognises the importance of this legislation, and joins in celebrating freedom of expression, transparency and media in Sweden and across Europe.

European newspaper and magazine publishers welcome EU Commission’s proposal on reduced VAT for e-publications

The European Newspaper Publishers’ Association (ENPA) and the European Magazine Media Association (EMMA) jointly welcome the European Commission’s proposal     for a Directive as regards rates of value added tax applied to books, newspapers and periodicals that endorses the possibility for all Member States to choose to apply zero, super reduced, or reduced VAT rates, which are currently applicable to printed newspapers and magazines, to the digital environment.

Summary of the FMLounge debate session on the review of the AVMS Directive now available

Last week on 16 November, the Future Media Lab. hosted its 7th Future Media Lounge session in the European Parliament, this time focusing on the review of the Audiovisual Services Media Directive, which is currently under discussion in the European Parliament, and the impact this could have on Europe's press publishers.

European publishers urge European Commission to recognise importance of digital advertising in review of the ePrivacy Directive

With media independence a hot topic across Europe and around the world, European publishers today called on the Juncker Commission to ensure that future “ePrivacy” rules do not needlessly deprive them of a critical revenue stream as they manage the difficult transitional to digital. The publishers are concerned that the current review of the ePrivacy Directive (Directive 2002/58/EC, also known as the ‘Cookie Directive’), may lead to new constraints on low-risk data processing for advertising purposes, including rules that would in effect force them to provide content for free. Over 90 European publishers, brought together by 26 European national Interactive Advertising Bureaus (IABs), IAB Europe and leading European publisher associations EPC (European Publishers Council), NME (News Media Europe), EMMA (European Magazine Media Association) and ENPA (European Newspaper Publishers’ Association), co-signed a letter to Commission Vice-President Andrus Ansip and Commissioner Günther Oettinger highlighting their concerns.

Commissioner Oettinger meets with EMMA Board, delegation of publishers on future of the sector

Members of the EMMA Board and a delegation of European publishers met with Commissioner Günther Oettinger yesterday evening to discuss the future of Europe’s publishing sector. On this occasion, Oettinger expressed his broad support for publishers, saying that they play a necessary role in the creation and dissemination of quality content, which is crucial for a democratic society. He also participated in a Q&A with EMMA members, during which the Commission’s copyright proposal, proposal on reduced VAT rates, and e-Privacy proposal were discussed.

Pulitzer Prize Board opens all journalism categories to print and online magazines

After a couple of years’ experimentation, the prestigious Pulitzer Prize Board has now opened all its journalism prize categories to print and online magazine journalism. After opening two journalism categories to magazines in 2015, the board has unanimously decided to open all journalism categories to the magazine and online sectors in light of the recent developments in those sectors.

EMMA joins as supporting organisation of the Accelerate! "Women in Media 2.0" conference in Brussels

EMMA is pleased to announce its support of the Accelerate! "Women in Media 2.0: Amplify the Voice of Female Experts" conference taking place in Brussels on Wednesday, 26 October. The event will explore, among other things, the diversity policies of major media organisations and how women are perceived in newsrooms and in the news. 

Representatives of Europe’s media sector launch call for action to improve press freedom

Today at the European Media Freedom Conference 2016 Max von Abendroth, Executive Director of the European Magazine Media Association, together with Jane Whyatt, Project Manager at the European Centre for Press and Media Freedom, launched a “Call for Action” from Europe’s media sector to improve press freedom across the continent.

Press publishers join forces to safeguard democratic values in Europe by making the case for a strong European copyright

“Empower Democracy” (, officially launched today, is a cross-border alliance initiated by Europe’s press publishers to raise awareness about the crucial democratic role of the press, the need for a free, independent, pluralistic and vibrant press sector in Europe is acknowledged in the ongoing copyright reform.

Join us next week for a Future Media Lounge session on press freedom

On Tuesday, 27 September 2016 the Future Media Lab. will be hosting the 6th session of the Future Media Lounge, a debate series that takes place in the European Parliament. In this session, titled "Press Freedom in Europe: is it time to raise the alarm?" speakers and commentators will be continuing the discussions that took place in Wroclaw, Poland at the (R)EVOLUTION OF EUROPE'S PRESS conference on 1 July.

Press publishers in Europe respond to public consultation on reduced VAT rates for electronically supplied publications

ENPA - the European Newspaper Publishers’ Association - and EMMA - the European Magazine Media Association – have responded to the public consultation launched by the European Commission on reduced VAT rates for electronically supplied publications.

Publishers in the Digital Age: Adequate legal protection is needed to ensure the diversity of the press and the future of quality Journalism in Europe

On 14 September, the Commission is expected to publish a copyright reform package containing draft legal texts and an overarching Communication including a related right for press publishers. This new right aims to provide legal protection by introducing rights at EU level to protect the unauthorised reproduction and making available of publishers’ press publications, in the context of the digital world.

European Commission launches public consultation on reduced VAT rates for electronically supplied publications

EMMA welcomes the launch of the European Commission's public consultation on reduced VAT rates for the digital press, which aims to more precisely determine which "electronically supplied publications" would qualify for reduced, super-reduced or zero VAT rates in EU Member States. This consultation follows an announcement in April by Commissioner Moscovici that there would be a specific proposal coming up this year to reduce VAT rates for e-publications.